Case Study - Hotels Search, Skyscanner
Skyscanner is one of the world's leading travel search platforms. They engaged us over a number of projects to develop improvements across a wide range of areas in their online travel search platform, including redesigning the flight, car and hotel verticals which are the 3 pillars of the business.
The nature of travel search is highly dynamic, with multiple dimensions to a given search (origin, destination, dates, class, budget), shaped by different users with different goals. Skyscanner provides one of the few comprehensive aggregation services, processing billions of data points from hundreds of flight providers in real-time to deliver up-to-date results to millions of global users. The technical challenges around this are mirrored in the UX with challenges around communicating the fidelity of results, and minimising the friction to move from a query to a final decision.
In this project the goal was to prototype a new interface for the Hotels vertical of the business. The key requirement to making a meaningful experience was that it had to be data-driven. This was because the system was driven by aggregated hotel data from a number of 3rd party external APIs. The data from each of these was variable in both structure and quality, and also unpredictable, therefore it was important to design an interface which elegantly managed this variability.
We built a high-fidelity data-driven prototype which included a non-technical way to make live changes to aspects of the UI for test purpose. Decision-makers were able to use to assess requirements for a production version.