UX Consultancy


Case Study - Travel Search Flow


Project Type : UX Consultancy
Client: Skyscanner
Subject: Travel Search Flow

Skyscanner is one of the world's leading travel search platforms. They engaged us over a number of projects across a wide range of areas, including trusting us to redesign key parts of the flight, car and hotel verticals, which are the 3 pillars of the business.

The nature of travel search is highly dynamic, with multiple dimensions to a given search (origin, destination, dates, class, budget), shaped by different users with different goals. Skyscanner provides one of the few comprehensive aggregation services, processing billions of data points from hundreds of flight providers in realtime to deliver up-to-date results to millions of global users. The technical challenges around this are mirrored in the UX with challenges around communicating the fidelity of results, and minimising the friction to move from a query to a final decision.

In this project, we were engaged to redesign the entire flight search and booking process with the goal of increasing consumer confidence in the platform, in order to increase downstream conversions from search results into real bookings. The changes, which centred around optimising data presentation, selective messaging and streamlining UX, resulted in a significant, double-digit increase in bottom line revenue and subsequent valuation for the company, which later exited to Ctrip for $1.74Bn. 

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